I had always heard that patrons of specialty coffee houses were coffee connoisseurs with a preference for a gourmet beverage even at a rather high price. If that were the case, why is it that many customers only buy one beverage during their lengthy visit to cyber-cafes (coffeehouses with wi-fi internet access?) Then they sit for a long time with empty cups. In fact, my recent unscientific observations revealed that many customers actual buy smoothies and other not-so-specialty drinks, instead of coffee.
Personally, I prefer the convenience store coffee "blends" with their wide variety of flavors. If you have not yet experienced the cinnamon-oatmeal blend for breakfast, you're missing something that's simply superb, and possibly a bit more healthy.
From a business investment perspective, comments by owner/operators in online chat rooms reveal that coffeehouses may not be all that profitable. This first came to my attention a couple of years ago, when a friend dumped his new franchise and building for just that reason.
What are your thoughts?
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment